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The Power of Proximity
I remember reading a quote from a business leader who when asked where he believed the best business ideas were, replied “Bankruptcy files”. He felt that many successful business ideas could be found in businesses that failed, simply because it might have been the case that the market wasn’t ready for that business yet or they…
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Sub-optimisation
I believe it is a compliment to be described as efficient – doing more with less, taking less time, less money, less fuss to do the same thing as someone else. Can it be a negative though? When studying business, I was intrigued by the concept of sub-optimisation, where one part of the process is super…
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What marketers can learn from markets
The Queen Victoria Market is reflective of many FMCG markets because it is a competitive and congested space with multiple vendors offering near identical products at near identical prices. Vendors have the same physical space to use and simialr opening hours and traffic levels, yet some stalls are still more successful than others. What then,…