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What marketers can learn from markets
The Queen Victoria Market is reflective of many FMCG markets because it is a competitive and congested space with multiple vendors offering near identical products at near identical prices. Vendors have the same physical space to use and simialr opening hours and traffic levels, yet some stalls are still more successful than others. What then,…
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Be a Tourist in your own city
Princes Bridge is one of the few places in Melbourne I frequent where I ever see tourists in Melbourne. In Sydney and many other cities in the world tourists are noticeably everywhere; public transport, city squares, parks etc., but the river and Arts Precinct of Melbourne the only place that I feel comes close to the…