Category: Marketing

  • Party Pies, Cupcakes and Support Acts

    I was at a party where they were serving mini burgers, party pies and cupcakes, and it got me thinking about proportions. While their larger brothers and sisters (burgers, pies and cakes) are equally delicious, there is something about the ratio of ingredients, fillings and  icing etc. that makes mini versions of some things extra…

  • Be a Tourist in your own city

    Princes Bridge is one of the few places in Melbourne I frequent where I ever see tourists in Melbourne. In Sydney and many other cities in the world tourists are noticeably everywhere; public transport, city squares, parks etc., but the river and Arts Precinct of Melbourne the only place that I feel comes close to the…