Category: Marketing

  • The Importance of the Valve

    I have just returned from riding and volunteering at the RACV Great Victorian Bike Ride, a 9 day ride from Lakes Entrance to Philip Island. It was awesome fun and I would recommend both riding and volunteering to anyone. It’s the closest thing to riding the Tour de France I’ve experienced! Being a cycling event,…

  • Luxury feels good (and heavy!)

    Luxury goods are very popular in Italy, particularly shoes, clothing and handbags. When I was in Florence I was fortunate enough to stay in an apartment that had been recently renovated so I had my first interaction with Bang & Olufsen audio-visual products.   Apart from looking like something from the set of Doctor Who,…

  • The Peer effect

    As a keen cyclist and long time follower of Le Tour de France, like many others I was disappointed with Lance Armstong‘s doping scandal after all that he has done to boost the profile of cycling in English speaking countries around the world. The Age published a telling chart of the top place getters in…