Category: Marketing

  • One percenters

    When I have done sports coaching, no matter what the standard I have been keen to draw attention to ‘one percenters’, all the potentially trivial little things you can do in a game to make yourself a better player but that don’t always pay off. I’ve found that really reaching out to stop a centre…

  • Professionalism

    I recently had to have some documents verified and this can only be done by certain professions, such as Pharmacist, Lawyer, Bank manager, Police Officer, Vet, School Principal etc. I find it interesting that some positions hold more prestige and esteem over others. In this context a professional is someone who holds a position of…

  • Sub-optimisation

    I believe it is a compliment to be described as efficient – doing more with less, taking less time, less money, less fuss to do the same thing as someone else. Can it be a negative though? When studying business, I was intrigued by the concept of sub-optimisation, where one part of the process is super…