Category: Marketing

  • What is the best promotional product for your business?

    Regularly included with Marketing magazine and B&T magazine are brochures for promotional products that can be custom made with your business’ logo, colour scheme etc. There are all manner of cool knick knacks, and plenty of stock standard things like bags, shirts and boring stationery items. From my experiences at expos, conferences and far too…

  • Vouchers, the best gift….for business

    Vouchers are great value for businesses. Here’s why: It’s a cash inflow, with a delayed outflow of stock or service Many vouchers never get redeemed or expire Vouchers rarely cover the cost of an item or service completely, thus more money is spent Change is rarely given if someone manages to spend less than the…

  • Wastage

    Several times a year a company in which I own shares sends me an envelope with a piece of paper and another envelope inside. The letter ask me if I want to switch to online shareholder statements. I don’t, purely because I keep a paper record of things and don’t want it getting lost in…