-
Vouchers, the best gift….for business
Vouchers are great value for businesses. Here’s why: It’s a cash inflow, with a delayed outflow of stock or service Many vouchers never get redeemed or expire Vouchers rarely cover the cost of an item or service completely, thus more money is spent Change is rarely given if someone manages to spend less than the…
-
Wastage
Several times a year a company in which I own shares sends me an envelope with a piece of paper and another envelope inside. The letter ask me if I want to switch to online shareholder statements. I don’t, purely because I keep a paper record of things and don’t want it getting lost in…
-
The 7 virtues of a brilliant marketer
I have been lucky enough to attend several entrepreneurship pitch and networking events over the past few weeks. After seeing some great ideas and listening to inspiring speeches, I have been mentally compiling a list of the virtues of a brilliant marketer. Here is my list so far: An inquisitive mind Interested in people and…