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The 7 Virtues – An explanation
Wow, what a long break between posts. Apologies. An inquisitive mind is essential because marketing is about persuasion and manipulation.Inquisitive minds seek to understand how things work, how to influence outcomes and alter systems. Inquisitive minds don’t accept things the way they are. They ask what, where, why, how, when, will…? Marketers sell products, yes, but they…
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Luxury feels good (and heavy!)
Luxury goods are very popular in Italy, particularly shoes, clothing and handbags. When I was in Florence I was fortunate enough to stay in an apartment that had been recently renovated so I had my first interaction with Bang & Olufsen audio-visual products. Apart from looking like something from the set of Doctor Who,…
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The Peer effect
As a keen cyclist and long time follower of Le Tour de France, like many others I was disappointed with Lance Armstong‘s doping scandal after all that he has done to boost the profile of cycling in English speaking countries around the world. The Age published a telling chart of the top place getters in…